• marketeers

what is video marketing?

Updated: Aug 1, 2020

Remember seeing advertisements on TV? Video marketing is not that different, but optimized for the digital age and social media.

video marketing

Why video marketing?

  1. Videos are versatile and engaging, and can convey a lot more information than just text and images.

  2. Videos help your customers understand your products and services better, which can boost sales conversions.

  3. Search-engine-optimized videos can increase traffic to your website.

  4. Many of your competitors have done video marketing, and you need to do the same to stay competitive.

  5. Live videos are a great way to get personal with your customers.

Types of videos

There are many types of videos. To create an effective content marketing strategy, you need to have a good understanding of your marketing purpose. To that end, you want to ensure that both the type of video and the social media platform fit the marketing purpose.

The more common types of videos are:

  • Advertising videos

  • Educational videos

  • Instructional videos

  • Interviews with product specialists

  • Testimonials and product reviews from satisfied customers

  • Live videos

Best practices for video marketing

Here are 3 basic tips to create a video that’s engaging and optimized.

  1. Figure out what the ideal video length is for your purpose and platform. Advertising videos have to be kept short and sharp, while instructional videos can be longer. Videos posted on Instagram are typically shorter than videos uploaded on YouTube.

  2. Practise good SEO standards. These include inserting captions and making the video mobile-friendly.

  3. End off with a call to action. Leave your audience with a captivating message that will prompt them to take the desired action, be it to purchase the product or fill up the lead form.


Videos are not only fun, but are one of the best ways to get personal with your audience. The key here is not to focus on just profit and product. Effective videos tell compelling stories and offer the audience valuable information. The more your prospective customers know about your positive practices, the more likely they are to become actual customers.

At marketeers, we love to put our creative juices to work. Let us know if you would like to find out how we can create effective video marketing strategies for your business today.


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