what is search engine marketing?
Updated: Aug 1
Search engine marketing, or SEM, is one of the most effective ways to grow your business in today’s increasingly competitive marketplace. It is a form of digital marketing where businesses pay Google to show their ads in the search results. Both Search Engine Optimization (SEO) and SEM are fundamental to your online marketing strategy.
What is the difference between SEO & SEM?
The main difference is in payment. In SEO, you need not pay Google for traffic or click. You simply earn a free spot in the search results by providing the most relevant content for any searched keywords. However, we got to warn you that the competition is really strong in the Search marketplace!
The most important thing about SEM.
Keywords are key, and form the basis of SEM. When users enter keywords (as part of search queries) into Google to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.
How does Google search work?
Every time you search, there are thousands, sometimes millions, of webpages with helpful information. Google search algorithms recognize the keywords and figure out which results to show even before you finish typing. No one truly knows the entire algorithm, not even Google employees!
What does it mean for businesses?
Businesses need to bid for those keywords users type into the search box in the Google Ads auctioning. This auction process takes place every single time someone enters a search query into Google. Fortunately, budget is only half the factor of the final Ad rank. The other half is made up of Quality Score. Google Adwords has been rebranded into Google Ads.
High Quality Scores can help you achieve better ad position at lower costs, because Google favors ads that are highly relevant to user queries.
Do I really need SEM?
Whether you are a small business or a big corporation, SEM is an effective marketing tool. SEM’s greatest benefit is that it offers businesses the opportunity talk to the right consumers at the right time. SEM allows you to put your ads in front of motivated customers who are ready to make a purchase – when they are actively searching. No other advertising medium can do this, which is why SEM is so powerful.
However, getting started is not easy. Being effective at SEM strategy can be even more challenging.
That's why at marketeers, we make SEM simplified. We put ourselves in the shoes of our clients to fully understand their business, and develop a SEM strategy that is effective and cost-efficient.
Don't be shy! Leave us your contact details for a free consultation to see how we can serve your marketing needs.