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what is instagram marketing?

Updated: Aug 1

Since Instagram’s creation, it has grown into the ultimate platform for sharing photos. But today, it is no longer just a digital photo album; businesses can tap on Instagram's potential for marketing purposes.



More than 1 billion Instagram accounts worldwide are active every single month.

90% of accounts follow a business on Instagram.

More than 500 million accounts use Instagram Stories every day.


The above are statistics quoted directly from Instagram, which goes to show its immense potential as an advertising platform. Research and case studies have demonstrated that Instagram marketing can translate directly into sales and leads. Furthermore, people are happy to follow brands on Instagram, and they’re actively discovering and purchasing products on the platform. That’s a big win.


Using Instagram for marketing


Instagram provides many tools for businesses to use for marketing. We will describe 4 commonly used tools here.


1. Instagram posts

The most common post on Instagram is an image post. When posting images, share a variety of photos. Variety will show your brand is diverse and engage your followers in different ways.


It’s also important to remember that Instagram users are looking for genuine posts from brands — not blatant advertisements. Try to capture your company culture with lifestyle shots and behind-the-scenes looks. While this may sound counterintuitive, you should avoid posting too many photos of your product, as your audience will be turned off by too much blatant advertising in your Instagram account.


You can also put up motivational posts. A motivational post combines a simple visual overlaid with a quote or uplifting text. These posts encourage your audience and amplify your brand values. While effective, it is recommended to post these sparingly to avoid looking cheesy.


2. Hashtags

Hashtags started on Twitter, and now they’re a staple of Instagram. By just adding text after the # symbol, you can turn any word or phrase into a clickable topic.


When users click, they will be taken to all the public posts with that hashtag. More importantly, users can now also follow hashtags that interest them. This provides them with a stream of content using the hashtags even if they don’t follow the poster. It’s a great way for users to find content they’re interested in, and for businesses to expand the reach of their content.


In addition, hashtags can be interactive. You can create a unique branded hashtag, attach it to your posts or profile, and encourage users to attach the same hashtag to any posts they are sharing. Your hashtag instantly becomes a live depository of content generated by you and your followers. If you would like to be a bit more creative, you can also use hashtags to run Instagram contests. Such contest hashtags are often used to identify contest entries for photo submission contests, and to generate contest awareness overall.


3. Stories

Instagram Stories are usually short-lived photos and videos that disappear in 24 hours with your followers. If you would like your Stories to be permanent, use Highlights so that your Stories can live on forever.


You can use Stories to showcase user-generated content. Your followers would love to see that you care enough about them and their content to feature it on your profile. It also saves you from having to create the content yourself, and acts as powerful social proof.


Your Stories are also a great place to cover and promote events. This is a great way to show everyone what they’re missing out on, which can build brand awareness and increase attendance for your events.


4. Paid ads

Instagram advertising is method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. While there are many reasons a business or individual may decide to advertise, Instagram advertising is often utilized to grow brand exposure, website traffic, generate new leads, and convert current leads to sales.


Similar to Facebook ads, throwing some money behind a post will lead to more exposure for your brand, as well as more control over who can see your post.


If your product or business caters more to young people, Instagram marketing will work wonders for you! Instagram tends to skew towards a more youthful audience, with the largest percentage of users falling in the age range of 18-29 (55%), then between 30-49 years-old (28%). By advertising on Instagram, you can be assured that every advertising dollar spent goes towards targeting your intended audience.


Is Instagram marketing for me?

While Instagram can be a great platform for advertising, it is not meant for all businesses. Knowing whether your business is suited for Instagram marketing can be difficult; creating an effective Instagram marketing strategy is even more so. Small businesses may also not have the time or resources to manage yet another social media account.


That's why at marketeers, we make Instagram marketing simplified. Leave your marketing needs to us, so that you can focus on growing your business.


We are a bunch of friendly people :) Leave us your contact details for a free consultation to see how we can serve your marketing needs.

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