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what is influencer marketing?

Updated: May 18



Influencer marketing is not new. It is simply an evolved version of celebrity marketing that is made possible in today's media landscape. It is a form of social media marketing that involves endorsement and product placements from people or organizations who have perceived expert level of knowledge or social influence in their fields. The growth of influencer marketing has exploded in the last 2 years and is no longer something your brand can ignore.


how to select influencers?

Marketeers believe in a simple 3-R approach when it comes to selecting the types of influencers for your brand:

1. Relationship - between the brand & influencer's personality

2. Reach - of the influencer's and alignment with brand's target audience

3. Reliability - of influencer's content & credibility (no bought followers!)


types of influencers

The above categories are not exhaustive but they cover a good majority.


how to partner with influencers?

How we leverage influencer marketing is closely associated to the types of influencers and your campaign objective. A general rule of thumb is to create credible, authentic content that is differentiated from in-your-face kind of advertising. Marketeers broadly categorize partnership types to the following:

  1. Seeding of product

  2. Product reviews

  3. Content creation

  4. Spokesperson

  5. Personal endorsement


do I really need influencer marketing?

When influencer marketing is done right, they are like rocket launches for your brand. However, we recognize that not every brand or campaign is suitable for influencer marketing. Contact us today for a free consultation to see if influencer marketing is a good fit for your business.

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