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what is facebook marketing?

Updated: Aug 1, 2020

Facebook is the most widely used social media platform, where friends connect and share online. Facebook has grown into a venue for businesses to market themselves through interaction with customers and advertising.

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Whether you’re a big company or a small business, Facebook is a powerful marketing tool. It’s a great space to keep customers informed, develop brand identity, and increase your outreach.

Using Facebook for marketing

There are 3 common ways to use Facebook for marketing.

1. Facebook Pages

The first and most straightforward Facebook marketing tool for brands is Facebook Pages. Like a personal profile, a Facebook Page hosts information about your brand, be it a company, product, or service.

Users can “Like” a page and “Follow” it, which means they’ll automatically receive updates from that page in their news feed. When you have a page, people can like and follow without any approval from you.

There is also no limit to the number of people that can like your page. A page can have thousands or even millions of people who like it.

2. Facebook advertising

Facebook offers a fantastic targeted advertising platform. Because it gathers so much demographic information about its users, Facebook has one of the best-targeted advertising programs online.

You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. You can target users based on virtually anything you might find in their profiles, as well as track your success with each segment.

Ads can be run on a per-impression or per-click basis. Facebook shows you what bids are for ads similar to yours, so you know if your bid is in line with others in your industry. You also can set daily limits so there’s no risk of blowing your budget.

Facebook ads are very powerful, and they’re more likely to succeed than Pages since you can choose who sees the ads.

3. Facebook Promoted Posts

Facebook Promoted Posts let Facebook Page owners pay a flat rate in order to have their individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions.

When users like and follow your Facebook Page, there is no guarantee that they will see all the posts you have made on your Facebook Page, as their feed is likely swamped by other posts.

That’s where Promoted Posts comes in – it increases your chances of being seen on a user’s news feed. Facebook Promoted Posts are shown to existing fans, with an added option to reach friends of fans.

Do I need Facebook marketing?

Facebook marketing is suitable for any type of business, service or product. All businesses should have their own customized Facebook marketing strategy to increase their outreach, boost brand awareness, and generate leads and sales. However, getting started is not easy. Being effective in the Facebook marketing strategy is even more difficult.

That's why at marketeers, we make Facebook marketing simplified. We put ourselves in the shoes of our clients to fully understand their business, and develop a Facebook marketing strategy that is effective and cost-efficient.

Don't be shy! Leave us your contact details for a free consultation to see how we can serve your marketing needs.


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