what is digital marketing?
Updated: Aug 1
This short blog post will tell you exactly what digital marketing is.
If you're new to digital marketing, it may feel overwhelming to think about mastering all the online marketing tactics used in digital marketing.
But don't worry, we have got all that covered. Let's take a closer look at how that happens.
How does digital marketing work?
In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.
But digital marketing has replaced most traditional marketing tactics because it's designed to reach today's consumers.
If you are still printing flyers and distributing them on the streets, going door to door to promote your products / services, or buying print media ad space, your marketing strategy is way outdated, too costly, and lacks outreach. In this digital age, your marketing strategy needs to appeal to today's consumers.
That being the case, an online presence is absolutely necessary—regardless of what you sell.
The key is to develop a digital marketing strategy that puts you in all the places your followers are already hanging out, then using a variety of digital channels to connect with them in a multitude of ways
A well-rounded digital marketing strategy can include:
appealing content and visuals
social media sharing
search engine optimization
paid online advertising
When you put all these pieces together, you'll end up with an efficient, easy-to-operate digital marketing machine. However, formulating an effective digital marketing strategy can be intimidating. That's why at marketeers, we make digital marketing simplified — we build your digital marketing strategy for you so that you can focus on your business.
What are the benefits of digital marketing?
Having a strong digital marketing strategy will help you in multiple ways:
It will make it easier to create awareness and engagement both before and after the sale.
It will help you convert new buyers into fans who buy more (and more often).
It will kickstart word-of-mouth and social sharing — and all the benefits that come with them.
It will shorten the buyer's journey by presenting the right offers at the right time.