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what is digital marketing?

Updated: Aug 1, 2020

This short blog post will tell you exactly what digital marketing is.

digital marketing marketeers

The definition

Digital marketing is any form of marketing products or services that uses online marketing tactics such as social media marketing, search marketing, and email marketing.

If you're new to digital marketing, it may feel overwhelming to think about mastering all the online marketing tactics used in digital marketing.

But don't worry, we have got all that covered. Let's take a closer look at how that happens.

How does digital marketing work?

In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.

But digital marketing has replaced most traditional marketing tactics because it's designed to reach today's consumers.

If you are still printing flyers and distributing them on the streets, going door to door to promote your products / services, or buying print media ad space, your marketing strategy is way outdated, too costly, and lacks outreach. In this digital age, your marketing strategy needs to appeal to today's consumers.

Most consumers today start their purchasing journey online.

That being the case, an online presence is absolutely necessary—regardless of what you sell.

The key is to develop a digital marketing strategy that puts you in all the places your followers are already hanging out, then using a variety of digital channels to connect with them in a multitude of ways

A well-rounded digital marketing strategy can include:

  • appealing content and visuals

  • social media sharing

  • search engine optimization

  • paid online advertising

  • email marketing

  • and others.

When you put all these pieces together, you'll end up with an efficient, easy-to-operate digital marketing machine. However, formulating an effective digital marketing strategy can be intimidating. That's why at marketeers, we make digital marketing simplified — we build your digital marketing strategy for you so that you can focus on your business.

What are the benefits of digital marketing?

Having a strong digital marketing strategy will help you in multiple ways:

In other blog posts, we will cover the different ways to do digital marketing.


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