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how to have good copywriting

Updated: Aug 17

Struggling to write or get people to read your ads? Find out how you can easily write good copies with our 4 P's!


What is copywriting?

Copywriting is the art of writing persuasively in marketing, to convince the reader to take your intended action.


The formula


1. Plan

Don't go blindly into copywriting. A good copy takes planning. There is no hard-and-fast rule on how a good copy should look like, but we particularly like the structure that Neil Patel proposed:

  • Problem

  • Advantage (i.e. how the reader can benefit by solving the problem)

  • Proof (i.e. how your product / service can solve the problem)

  • Action

You can see the PAPA structure in action here:


2. Punch

A good copy delivers a punch by using power words. Power words drive emotion, excitement and action. See for yourself how a headline with power words can capture attention:

Don't have a wide vocabulary bank? Don't worry! SmartBlogger has complied a list of over 800 power words to help you get started. You can thank us later :)


3. Precise

The reality - people skim because of short attention spans. Your writing has to adapt to cater to the current reading habits.


You will have to say more with less.


Don't use a long or difficult word when a simpler one is sufficient.


Remove redundant words.


Use short, simple sentences.


Apple is a pro at being concise in their copywriting. See it for yourself here:


4. Practise

People don't just wake up and be good copywriters overnight. Copywriting is a skill that takes months or even years to hone. That's why copywriters get paid for what they do!


But everything has to start somewhere. If you want to write a good copy for your business, why not start trying today?


We understand that the inertia can be high, or you may not have a good grasp of English to begin with. That's why at marketeers, we have a team of strong copywriters to bring your ideas to life, to write better than you can sell it yourself. Why not drop us a call today to find out how we can write your business the right way?

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