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5 tips on getting more IG followers

Many businesses use Instagram to broaden their outreach. However, efforts spent on managing an Instagram account only pay off when there is a high number of followers. Find out how you can gain more followers in just 5 simple steps.

1. Post daily

To get more followers, you will have to put in the effort. It is quite understandable that the more often you post, the more likes and followers you get. While no one exactly knows Instagram's algorithm (except internal employees), the hunch is that Instagram’s algorithm may place your posts near the top of your follower’s feeds if you post consistently.

If you find it too taxing to post daily, then try for at least 3 times a week, before scaling up gradually.

2. Use Instagram Stories, live videos

Besides posting photos and videos, try other types of content to engage your fans and grow your following. Instagram Stories and live videos give a more real, personal touch than mere static posts.

3. Use quality hashtags and location tag

The right hashtags (and location tag) can expose your image to a large and targeted audience, and Instagram users don’t seem to get hashtag fatigue in the same way they might on other networks. Due to its popularity, it’s even possible to follow a hashtag now!

Hence, the best practice is to create Instagram posts with both hashtags and a location tag to get the highest average engagement.

While Instagram allows for a maximum of 30 hashtags per post, it seems like you only need 9 hashtags to get the maximum engagement.

4. Share user-generated content

If you find that posting daily is a challenge because you keep running out of content to post, the best way to get new content for free is to share what your users and followers are posting. Sharing user-generated content does not just give you more content to post; it also creates a higher level of engagement between your brand and your users.

Getting user-generated content is easy. Just look in the Comments section or the custom events hashtags that you have created, and curate the best content for posting.

Don't forget to give credit to the original creator!

5. Collaborate with others

Another great way to extend your Instagram reach and grow your following is to collaborate with others, either through partnerships or sponsorships.

One way is to seek out other complementary brands or products and form a mutually beneficial partnership. This can help to provide value to your audience and reach a new audience.

If you have the budget for social media sponsorships, then influencer marketing might be suitable for you. Tap on the power of successful influencers to broadcast your brand and sell your products.

Managing your Instagram account can be fun and engaging, but some business owners simply don't have the time to do this on their own. Why not talk to a digital marketing agency to see if they can manage your social media accounts for you, professionally?


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